Kreativitás Rt.

For more than 20 years, Pixar has been indispensable in the production of animated films. Easy storytelling, inventive plot weaving and emotional authenticity, Pixar films are the best examples of creativity. The studio's name is associated with such audience successes as the Toy Story trilogy, Szörny Rt., Chasing Nemó, The Incredible Family or WALL-E, which together collected 30 Oscars. Ed Catmull, co-founder and president of Pixar and president of Disney Animation, reveals the company's unconventional principles and methods, which are based on protecting the creative process. For the first time, it provides an insight into the company's operation: we can find out how the studio's discussions and post-screening evaluations of films take place, as well as the meetings of the Think Tank, where many of the most successful works in film history took shape. Kreativitás Rt. is intended for managers who want to conquer new heights in cooperation with their subordinates, but anyone who strives for originality can benefit from it. Many people have already tried to put rules and categorize inspiration and creativity. According to Ed Catmull, creativity is not only about a lot of ideas, but also about collaboration between people. This book is for those who don't want to stand in the way of our own development and want to creatively combine art, business and innovation. GEORGE LUCAS Being creative is one thing, but building a great creative company culture is quite another. Ed Catmull has been developing his method for over 30 years, the essence of which is to break down barriers to creativity, combine the creative process with the pursuit of excellence, and perhaps most impressively, maintain a culture of disciplined creativity through both success and failure. JIM COLLINS, Best of Good Author Ed Catmull Co-Founder of Pixar Animation Studios, President of Pixar Animation and Disney Animation. He has worked on five Oscar-winning films and received the Gordon E. Sawyer Lifetime Achievement Award for his achievements in computer graphics. He received his doctorate in computer science from the University of Utah. He lives in San Francisco with his wife and children. Amy Wallace is a journalist whose writing has appeared in GQ, Wired, The New Yorker, and The Nee, among others.