Chaos

An increasingly negative aftermath of the 2008 financial crisis is that the existence of some companies, industries and markets depends only on a hair's breadth, while others have already disappeared. Yet the turbulence is not over yet! Philip Kotler and John Caslione are recognized business strategists. In their book, Chaos, they come up with the thought-provoking and even upset argument that the current turbulent times cannot be seen as abnormal, merely as a new type of normality. The economic downturn is, in fact, inherent in a turbulent era interspersed with incessant oscillations, in which both risk and opportunity are perceived in a now relentlessly intertwined world of technology and technology. The chaotic world destroys unprepared companies, but rewards the prepared, the stable companies that have the ability to weigh quickly and respond effectively to a potential threat. The authors of Chaos illustrate with flexible examples what flexible companies successfully navigate in turbulent conditions, and also write about many companies that went bankrupt or came to the brink of bankruptcy because they were not prepared for the crisis that forced them to their knees. They provide not only a practical strategy for surviving the current economic crisis, but also for prosperity in the context of post-crisis, fluctuating prosperity.